This is explained by the fact that 82% of people can buy a meal only because it looks beautiful on the picture, even if they didn’t want it. Therefore, to stand out and build trust in the quality of their products, business owners hire a professional food photographer. As a result, they notice more customer engagement on their websites and blogs as well as increased shares/ comments across their social media platforms.
Researchers found that colored visuals increase people’s willingness to read an article, description or a promotional copy by 80%. So when you announce a new menu item, your clients are more likely to learn how your chef prepares it if you add a captivating image to the text. Images help generate far more interest and engagement than text on its own.
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